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Last week, the China International Industry Fair (CIIF) took place in Shanghai, China. JOHAN & JOHAN, as new Ecosystem Partner at IMall.1688.com, was invited by Alibaba to exhibit in their 1688-booth.

Two years ago, Alibaba launched IMall (Industrial Mall) for premium B2B brands on 1688.com – the biggest B2B marketplace in China. How does IMall work and what oppurtunities does your B2B brand have on IMall?

Yesterday, on September 11, we launched the opening of our new KAIMEN store in ISETAN Shanghai.

JOHAN & JOHAN has been appointed as strategic Ecosystem Partner at Alibaba's IMall (Industry Mall) on 1688.com – the biggest B2B marketplace in China.

"You will need to identify the right sales channels and adapt to the fast-paced, technology driven online environment, where lightning-fast replies and deliveries are the norm." – Emma By William Aaslund

This Thursday we released the new Gina Tricot collection on Tmall and to mark the occasion we open a special pop-up store in Shanghai’s ISETAN.

To mark the launch of a new of a new Gina Tricot collection we invited customers, friends and Shanghai’s Gina-girls to The Swedish Space for some exclusive shopping, ice cold piña coladas and plenty of summer vibes!