This Thursday we released the new Gina Tricot collection on Tmall and to mark the occasion we open a special pop-up store in Shanghai’s ISETAN. We had to work through the night but we are very happy with the result – the store is a homage to the Swedish summer, design and craftsmanship.
A break out concept from The Swedish Space, the pop-up combines the clean Scandinavian aesthetic with the bold prints, shapes and colours of Gina Tricot – one of Sweden’s biggest women’s fashion labels.
Located on the busy first floor of ISETAN, the store also features other Swedish favourites including TRIWA’s watches and accessories, Urbanears’ headphones and PAP’s handmade leather goods.
Visit us at ISETAN, 1F, 1038 West Nanjing Road, Shanghai. The store is open 10am–10pm, daily, 27.6–11.7