J&J partners up with Alibaba’s 1688.com

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JOHAN & JOHAN has been appointed as strategic Ecosystem Partner at Alibaba's IMall (Industry Mall) on 1688.com – the biggest B2B marketplace in China.

J&J is 1 out of 5 companies to enter this partnership with Alibaba-1688 and the only Western company so far. Last week CEO and co-founder Johan Aledal received the award during a press conference at Alibaba's headquarter in Hangzhou.   

10 years ago, Alibaba developed their B2C marketplace Tmall.com since sister platform Taobao.com wasn't suitable for high-end premium brands. Now Alibaba is doing the same for industrial premium B2B brands and launching a new Ecosystem Partner Program on IMall (1688.com). The aim is to increase the quality of products offered and bring together industrial brands with local operation partners.

Alibaba's target is to have over 10 000 brands (who has over 100 million in turnover) on IMall within 3 years and a yearly turnover of total 2 trillion CNY for the industrial companies on the platform.


Are you a B2B company and interested to sell online in China? Contact Online B2B Manager Emma Hellbom at emma.hellbom@johanjohan.com for more information.

Visit IMall here https://imall.1688.com



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