Bread & Boxers at ONTIMESHOW Shanghai

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It's Shanghai Fashion Week and ONTIMESHOW – China's biggest and arguably hottest fashion trade show – is taking place in the city's arty West Bund district. We are there with Bread & Boxers, the Swedish underwear brand that is taking the country by storm right now. Here are a few images of the cool grey, white and black setup before the doors opened on Thursday morning. If you're Shanghai, come by the West Bund Art Centre and say hi! 

 

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