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This Thursday we released the new Gina Tricot collection on Tmall and to mark the occasion we open a special pop-up store in Shanghai’s ISETAN.

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To mark the launch of a new of a new Gina Tricot collection we invited customers, friends and Shanghai’s Gina-girls to The Swedish Space for some exclusive shopping, ice cold piña coladas and plenty of summer vibes!

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The SKP department store is sometimes referred to as the Barneys New York of Beijing, and it's probably the highest regarded deparment store in China. Now, we are happy to say, they are also hosts of a Bread & Boxers pop-up store.

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As part of our Mini Rodini launch in China, we opened a pop-up store with the brand's PRE AW 2019 collection – the colourful and Italian inspired 'Tutto Bene' – at Shanghai department store ISETAN.

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One of Sweden's leading fashion brands, Gina Tricot has partnered with JOHAN & JOHAN as they set out to open a flagship store on Alibaba's premium eCommerce platform Tmall in early 2019.

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The 2018 edition of the world's biggest shopping event – Alibaba's Double 11 or Singles' Day – just went down in China.

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The Swedish Space now open at ISETAN Shanghai

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